The project supports small and medium sized businesses (SME) in intensifying their commitment to in-company training. As to this purpose, the project provides solutions for the recruitment of young people interested in in-company training. Focus are methods of acquisition, selection and integration of young people during the first phase of their staff membership in the company. Requirements towards recruitment of apprentices have recently increased significantly. Changes in demographics and in educational careers as well as resulting skills shortages are main reasons. Increasingly, enterprises do not succeed in winning young people for in-company training. Simultaneously, each year a significant number of people interested in in-company training remains without vocational training opportunity. Apart from matching issues, insufficient recruitment strategies are often responsible for these problems. Therefore, the project tackles this issue. It supports enterprises in successfully adapting recruitment strategies and methods according to current frame conditions. Focus hereby is the optimisation of planning, implementation and evaluation of apprentice recruitment. The project develops solutions which facilitate both, the integration of young people in in-company training and their retainment as future skilled employees. SME are also supported in promoting in-company as appealing training option.