The electronic commerce (e-commerce) is a modern way to market goods and services through the use of ICTs, especially by capitalising the advantages of Internet. It is a really useful resource to reinforce or complement traditional sales channels; at the same time it open the opportunity for very new and original businesses or bring services and products where before could not come.
From this intense work comes the need to exchange experiences and knowledges with other European Countries and to implement new strategies in order to open new perspectives for commerce in rural areas and train young people for them.
TransForm@ will create a game-based training course for VET students. By simulating realistic business activities, virtually cooperating with people from other Countries, the trainees will improve their digital skills and will develop entrepreneurship; they will experience the international dimension of business and they will face with realistic work situation; they will explore e-commerce opportunities in rural areas and they will approach the real work world.
The two main results of TransForm@ will be:
- “Training on e-Commerce in rural areas” (IO1), an online training course on e-commerce available for VET trainers and students, especially in areas like trade and marketing, business management, handicraft, agriculture;
- “e-Commerce in rural areas serious game”, an online game, based on an international and cooperative approach, mainly directed to VET students but also available for trainers, youth workers and and job counselors.