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The importance of a review for a company

Researching a business has never been easier. There are so many websites out there, offering reviews on various products, services and of course companies. It does not really matter if you are looking for a business with an online presence or not. You will be able to find the information you are looking for, somewhere online.

As a business owner, you know that one of the most important things about your business is your reputation. Constant shifting of your company’s reputation can make or break everything you have built so far. And reputation is something you have to work on, all the time, in order to maintain it and improve it. But how can you’ build a good reputation’’ for your company?

Everything starts with the quality of your work. It does not matter if we are talking about products or services. Quality will always be the main factor that will define your company’s reputation. After all, most of the reviews you will receive will be about the quality of your products/services.

Another very important factor is the customer’s services. You as well as your employees need to able to communicate and cooperate with your customers. You need to understand their needs and preferences. Be as polite as possible and try to satisfy them through your customer’s services as well as your products. That is a great way to earn a few good reviews.

Do not be afraid of the bad reviews

Most business owners are terrified by the idea of a bad review. They see it as the beginning of the end.  Something terrible that will completely destroy their reputation. That is not the case. No business is perfect so negative reviews will exist. Customers know that and seeing nothing but positive reviews and not a single negative one will most likely convince the customers that, those positive reviews have been bought or that the bad ones are being deliberately erased.

Through bad reviews, your company will be presented as a proper business with employees that are ready to make an effort in order to improve the quality of their work. And it might seem a bit strange but a very large percent of customers actually wants to reward that effort by supporting the company and its products. In other words, negative reviews can have a positive effect on your company. Just not too many of them.

Welcome the positive reviews. Be ready to accept the negative ones. Use the first to boost your work and your morale. Use the second to improve you competences and your skills. Reviews provide companies with a great opportunity. The opportunity to see what their customers see and work harder to improve as a whole. Find your company’s reviews and work of that feedback to improve your services and secure your company’s future.


Thodoris Alexandrou
Business Development Manager

Thodoris is the Business Development Manager. He holds a MSc in Services Management from the Economics University of Athens with specialization in Business Consultancy. Having worked in different job positions in iED the past years, he has developed expertise in business counselling in SMEs, startups and unemployed, business reengineering, financial management and marketing strategies.

The importance of a review for a company

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