Research shows that many people in the creative sector are not perfectly suited to conventional schooling and learning processes. Many struggle in the Logical-Mathematical -Linguistic based learning approaches that society favors.
PUSH project aims to develop a unique innovative entrepreneurial training product to help those in the creative/artistic sector to make the transition from creativity to commercialisation. (To make a living from their work).
The project addresses demands raised by a distinct lack of opportunity and a lack of funding available for the creative arts. The effects can be seen throughout the creative arts sector with the closure of galleries/studio spaces through-out Europe. (2015/2016 saw the closure of 50% of creative spaces in Dublin alone). The lack of funding creates zero job opportunities for those in need of a space to develop a business, this turns people away from the arts. This affects college graduates, entrepreneurs who are starting up a business and those interested in developing a one-off project. It also provides an innovative opportunity for social enterprises and community groups.