Green Factor

Green Factor project’s main challenge is to foster young people’s environmental consciousness and activism by leveraging 2 interconnected objectives: young citizens’ engagement and participation. The idea behind it is to strengthen young people’s awareness of environmental issues by boosting their behavioural change. Greener behaviours will be the turning point to becoming more conscious citizens at individual and collective levels by generating more sustainable actions and initiatives that would impact society and human lives, for example, through green entrepreneurship, becoming aware and informed green entrepreneurs. To have a green entrepreneurial mindset and build up an eco-oriented business, the crucial precondition is to have the practical know-how to progressively change the personal attitude in daily life. To achieve this and more other objectives, various results will have been developed and delivered that have been conceived to be highly used and replicable during and after its life cycle to boost a fundamental change factor into a broader community as well.