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Digital Single Market and European culture

The world is transforming. The internet and all the new digital technologies are the main cause of this transformation and it is the kind of transformation that makes the world run faster. That does not mean, however, that barriers to not still exist between the digital single market and the target groups. Citizens are constantly missing out on good and online services. Many internet companies, as well as startups, have a very limited horizon that is keeping them from reaching full potential. Business is not able to take advantage of the existing digital tools and benefit from them.

The current digital single market needs improvements in order to become a lot friendlier and a lot easier to use.  These walls that separate the ‘’buyers’’ from the ‘’sellers’’ need to go down.  All the different markets all around the world need to be combined in one single digital worldwide market that will help same a very large amount of money on a yearly basis, improve the economy and of course create hundreds of thousands of different, new and innovative jobs.

The introduction of digital models and technological solutions has led to the redefinition of the structure of industrial products, the technologies used to create these products as well as the whole supply chain. The Institute of Entrepreneurship Development proposes a solution to the problem. A solution that, if added to a Horizon 2020 proposal, will be able to provide fast results regarding the gap between the digital single market and the customers, all around the world.

The proposed solution addresses the mismatch that has risen between demand and supply of skills in the sector as there is a growing need for employees to be re-qualified and re-educated in order to meet these demands. The aim is to involve the industrial sector directly in the transformation of education and training systems, in order to provide the means to teach digital skills that are consistent with the technological and industrial developments within the cultural and creative sector.

There are certain activities that will need to take place in order for the solution that applies and work. The main activity that the IED suggests is the Development of a training toolbox that will include training material for these identified skills with the aim to enhance training programs, update and requalify stakeholders and workers of cultural and creative sector focusing on the uptake of digital skills and e-Competences, acquisition of all the necessary skills.

The toolbox will include a number of different training tools: slides, exercises, trainer’s guide, web bibliography, videos, charts and tables

  1. Conduction of the training needs analysis
  2. Elaboration of the set skill
  3. Case studies and policy recommendations

The need to fill the gap between the digital single market and the ‘’buyers’’ is now more important than ever. The solution proposed by the IED, with the help of a strong consortium, can make any Horizon 2020 proposal a true success. Contact our offices today!


Katerina Pouspourika
SEO Expert / Copywriter