The contents of the latest issue of:
International Journal of E-Entrepreneurship and Innovation (IJEEI)
Volume 5, Issue 1, January – June 2015
Published: Semi-Annually in Print and Electronically
ISSN: 1947-8585; EISSN: 1947-8593;
Published by IGI Global Publishing, Hershey, USA
www.igi-global.com/ijeei
Editor(s)-in-Chief: Waralak V. Siricharoen (University of the Thai Chamber of Commerce, Thailand)
Note: There are no submission or acceptance fees for manuscripts submitted to the International Journal of E-Entrepreneurship and Innovation (IJEEI). All manuscripts are accepted based on a double-blind peer review editorial process.
ARTICLE 1
Entrepreneurship Education: A Students’ Perspective
Mukta Mani (Department of Humanities and Social Sciences, Jaypee Institute of Information Technology, Noida, India)
Entrepreneurship education is believed to provide students with understanding of concepts of entrepreneurship, train and motivate them to indulge into entrepreneurial activities in future. This is an empirical study to explore the entrepreneurship education in engineering discipline from the perspective of students. The study also attempts to unearth the factors that motivate them to take entrepreneurial activities and their perceived hurdles. Data about the opinion of students regarding entrepreneurship education has been collected from 168 students. The data has been analyzed using various statistical tools. It is found that the students are highly interested in starting their own business. They consider that decision making skills, risk taking capacity, creativity, communication skills and ability to prepare business plan are the most important skills for a successful entrepreneur. They feel motivated to start their own business because of intrinsic factors like being their own boss, chasing their dreams. Lack of experience and lack of funds are the most deterring factors.
To obtain a copy of the entire article, click on the link below.
www.igi-global.com/article/entrepreneurship-education/135932
To read a PDF sample of this article, click on the link below.
www.igi-global.com/viewtitlesample.aspx?id=135932
ARTICLE 2
Customer Expansion Processes Mediating by Knowledge from Customer in the Jordanian Telecommunication Sector to Achieve Customer Profitability
Samer Alhawari (Management Information System Department, The World Islamic Sciences and Education University, Amman, Jordan)
The topic of Customer profitability is a focal concern for telecommunication sector who seeks to identify its antecedents and causal structure with the aim of better understanding managing customer profitability. For this reason, Customer expansion processes and “Knowledge from Customer” is widely used in this competitive environment to achieve Customer profitability. The purpose of this paper is to suggest a model that defines how the combination between Customer expansion processes and “Knowledge from Customer” would achieve the Customer profitability. This paper adapts the quantitative research approach by using the survey strategy which is conducted by a questionnaire collected from 193 people working in the management position of Jordanian telecommunication organizations. The researcher uses the Smart Partial Least Square (PLS) as an analysis technique to test all hypotheses. The findings suggest that there is a positive effect on adapting the Customer expansion processes for improving the Customer profitability mediated by the “Knowledge from Customer”.
To obtain a copy of the entire article, click on the link below.
www.igi-global.com/article/customer-expansion-processes-mediating-by-knowledge-from-customer-in-the-jordanian-telecommunication-sector-to-achieve-customer-profitability/135933
To read a PDF sample of this article, click on the link below.
www.igi-global.com/viewtitlesample.aspx?id=135933
ARTICLE 3
Developing Forecasting Model in Thailand Fashion Market Based on Statistical Analysis and Content-Based Image Retrieval
Komaek Kawinakrathiti (Technopreneurship and Innovation Management Program, Graduate School, Chulalongkorn University, Bangkok, Thailand), Suphakant Phimoltares (Department of Mathematics and Computer Science, Faculty of Science, Chulalongkorn University, Bangkok, Thailand), Patcha Utiswannakul (Department of Creative Arts, Faculty of Fine and Applied Arts, Chulalongkorn University, Bangkok, Thailand)
Traditional trend forecasting process in Thailand fashion industry was challenged by a fast fashion. In this paper, the Content-Based Image Retrieval (CBIR) technique is utilized for retrieval of a fashion trendsetter in fast fashion influence. Firstly, six fashion theories were implemented as 12 variables affecting the trendsetter. Cluster analysis, and factor analysis approach were used to find out the source of a fashion trendsetter as well. Cluster analysis separated all samples into three groups with different fashion ways. Moreover, factor analysis technique grouped all variables into three important factors. From such techniques, Internet media clearly is the best source of a fashion trendsetter. In the authors’ model, traditional forecasting sources were added up with a fast fashion influence from CBIR. Then, the CBIR was evaluated in terms of efficiency compared with a real fashion expert in the Thai fashion industry. From statistical test, spatial color distribution yields high efficiency in selecting similar fashion style as a fashion expert.
To obtain a copy of the entire article, click on the link below.
www.igi-global.com/article/developing-forecasting-model-in-thailand-fashion-market-based-on-statistical-analysis-and-content-based-image-retrieval/135934
To read a PDF sample of this article, click on the link below.
www.igi-global.com/viewtitlesample.aspx?id=135934
ARTICLE 4
Assessing Elements of Storytelling in Chinese e-Entrepreneur Giant Alibaba’s Business Information Graphics
Yuejiao Zhang (Department of English, University of Texas at Arlington, Arlington, TX, USA)
Alibaba Group is China’s largest e-commerce company and leader in e-business infographic publishing. This study attempts to understand how Alibaba’s infographics use texts, visual aids, and statistical graphics to facilitate understanding of their contents. A quantitative content analysis of its 460 infographics suggests that while Alibaba’s content preference aligns with its mission to education small business owners, the design and forms of its infographics have much room for improvement. To facilitate better storytelling and visual communication, the infographic design needs to make better use of introductory and conclusive texts, to use visual aids that facilitate interdependent storytelling and that serve more functional than decorative purposes, and to better utilize the power of statistical graphics to quickly convey patterns behind numeric values.
To obtain a copy of the entire article, click on the link below.
www.igi-global.com/article/assessing-elements-of-storytelling-in-chinese-e-entrepreneur-giant-alibabas-business-information-graphics/135935
To read a PDF sample of this article, click on the link below.
www.igi-global.com/viewtitlesample.aspx?id=135935
For full copies of the above articles, check for this issue of the International Journal of E-Entrepreneurship and Innovation (IJEEI) in your institution’s library. This journal is also included in the IGI Global aggregated“InfoSci-Journals” database: www.igi-global.com/isj.
CALL FOR PAPERS
Mission of IJEEI:
The mission of the International Journal of E-Entrepreneurship and Innovation (IJEEI) is to provide an international forum for researchers and practitioners to advance the knowledge and practice of all facets of electronic entrepreneurship and innovation. Emerging e-entrepreneurship and innovation theories, technologies, applications, and challenges are emphasized to stimulate and disseminate cutting-edge information into research and business communities in a timely fashion. This journal develops a comprehensive framework of e-entrepreneurship and innovation by taking a multidisciplinary approach to understanding e-entrepreneurship and innovation and its implications on entrepreneurship, businesses, and economies.
Indices of IJEEI:
- Bacon’s Media Directory
- Cabell’s Directories
- DBLP
- Google Scholar
- IndexCopernicus
- INSPEC
- JournalTOCs
- Library & Information Science Abstracts (LISA)
- MediaFinder
- The Standard Periodical Directory
- Ulrich’s Periodicals Directory
Coverage of IJEEI:
IJEEI is an international journal and publishes original researches on various aspects of e- entrepreneurship and innovation. Among topics to be included (but not limited to) are the following:
- Barriers and challenges of e-entrepreneurship and innovation
- Case studies on e-entrepreneurship and innovation
- Critical success factors for e-entrepreneurship and innovation
- Development of e-entrepreneurship and innovation
- E-entrepreneurship education and training
- Economic and social impacts of e-entrepreneurship and innovation
- E-entrepreneurship and business plan
- E-entrepreneurship and employment
- E-entrepreneurship and e-society
- E-entrepreneurship and innovation in developing and developed countries
- E-entrepreneurship and innovation in small, medium, and large-sized organizations
- Ethical and legal issues in e-entrepreneurship and innovation
- Interaction between e-entrepreneurship and e-innovation
- Models for e-entrepreneurship and innovation
- New horizons in e-banking and e-government through e-entrepreneurship and innovation
- Role of internet and other ICTs in e-entrepreneurship and innovation
- Role of religion and national culture in e-entrepreneurship and innovation
- Strategies of e-entrepreneurship and innovation
- Theories of e-entrepreneurship and innovation
- Trust in e-entrepreneurship and innovation
- Women and youth e-entrepreneurship and innovation
Interested authors should consult the journal’s manuscript submission guidelines www.igi-global.com/calls-for-papers/international-journal-entrepreneurship-innovation-ijeei/1130
As read on the IGI Global website.
