The market is full of fierce competition that makes it tough for any start-up to gain traction and survive in the pool of other similar businesses.
A study by the telegraph states that 80 new businesses are set up every hour in the UK alone.
The number shoots high if we talk about start-up setting up each hour throughout the world on the digital platform.
But, do they all get the desired success?
No!
Only a small percentage of businesses are able to accomplish or establish them and flourish in the market with the help of a branding agency. The secret behind their success is Growth Hacking.
An example of a brand utilizing growth hacking for establishing its foundation strong was the tinder app that grew from 5000 to 15,000 users overnight. In a similar way, Airbnb got famous through growth hacking.
In such cases, growth hacking by a trusted digital marketing agency was the driving force that helped the brands grow their start-up rapidly.
But, what does this popular term growth hacking mean?
Growth hacking can be understood as a network of coders and marketers whose work and efforts are aimed at driving results for the question of how to do a start-up to get more customers. It yields results faster than any other form of marketing.
The ways they can utilize to drive answer for this question is via landing pages, A/B testing, viral factor, email deliverability, open graph and many more. These are all cost-effective and quick methods to grow business components instead of using the time-consuming traditional methods of marketing apart from SEO .
This process is termed growth hacking as a growth hacker utilizes a ground-breaking strategy that is creative and fast to grow any new business.
Thus, to get an idea of some excellent tactics and strategies of growth hacking, stick by and complete the entire guide listed below.
Set goals for your new business
If you have a pre-defined list of goals, it becomes easier to succeed and stay focused on what you want to achieve.
You will be astonished to know that the top 1% of achievers are the people who utilize the habit of writing their goals and planning accordingly.
Write in detail about all the points that you want to achieve and not just money and growing your customer base.
There is another way to get help while writing your goals that is the SMART goals technique which means Specific, Measurable, Attainable, Relevant, and Time-based.
It will help you break things into small achievable micro-goals which will feel easy to accomplish.
Curate an e-mail list
A classic growth technique to kickstart your momentum is to leverage the email list you built in the months before launch. With regards to compelling old-fashioned marketing systems, nothing else approaches the force of ordinary email marketing.
If you construct your email list from the beginning or let your SEO agency do so for you, you are laying the base for your start-up and guaranteeing you gather client data and information all along.
Building your email rundown will permit you to pre-dispatch your item and gain a thought of how clients react to it before you authoritatively dispatch it to the general population.
It is completed by making an email waiting list and is likewise usually referred to as a soft launch. They are extraordinary to do so you can perceive which parts of your product or administration you may have to focus more on to more readily serve the market. There are a lot of email marketing tools online to assist you with making a compelling email campaign and collection mechanism.
Check out the post below that addresses the pain point of the user and lures them to get back to you.
Set aside some effort to develop a little email list of enthusiastic people to soft launch your item to. This will help you acquire some viewpoint and criticism on your item or administration.
It’s a modest method included in digital marketing services to test the viability of your item or administration prior to going live to advertise.
Partner with corporates and affiliate marketers
To get the word out about your product, partnering up with apps and products is an effective growth strategy.
A great example of this growth strategy being used by a renowned brand is Samsung and Dropbox in 2013.
Dropbox provided Samsung customers 50 GB of free storage for two years to any person who purchased a new phone or camera. Although, the free plan included only 5 GB of storage for the users.
The tactic among the other branding services that was utilized behind this growth hacking was that users will get used to that 50 GB storage that they can spend some bucks every two years to use the free space.
Another way is affiliate marketing for e-commerce, where you build your network of individuals or companies that promote your product on their platform or circle. It works in the way that with every click the user makes and purchase following that, a small percentage of the sale is paid to the individual or company. It can be summed up as a referral fee.
Online influencers and bloggers hold the top positions in the asset list of affiliate marketers. One can either directly contact them for marketing your product, or you can reach out to the SEO agency in London that can do this work for you.
Invite based rewards
The beauty of the approach of offering rewards to the person when a person accesses your platform or makes a purchase via a referral code of your existing customer is unmatchable.
It’s additionally extremely brilliant to fabricate free tools that assist you with creating leads. The key is to make the tool unmatchable.
You can likewise adjust the yield of free tools to vanity. For instance, on the off chance that you have an organization that runs Google Ads campaigns, you may construct something that shows clients how severely their missions are at present performing.
Or on the other hand moreover, on the off chance that you have a CRM framework, you may examine the general promoting technique of a site and show how it tends to be improved.
Check your analytics
You’ll need to comprehend different information focuses on your business inside analytics to encourage development and comprehend the adequacy of missions.
Ask yourself questions like:
- Which paid website traffic sources are generally productive from an ROI viewpoint?
- Which greeting pages are changing over the best for us?
- Do versatile clients convert?
- Is there a specific subset of clients that convert high? How would we distinguish that so we can discover a greater amount of them?
- How might I use Analytics to follow blunders?
- Are there any change issues with explicit programs?
These inquiries can decide how you consider development. A portion of the information you pinpoint will as of now be contrarily affecting your development at the present time, so when you really fix it – you’ll see some certain development. At that point, you can dive into the uncertain zones and begin testing speculations to discover steady development across various channels.
Start your journey of growth hacking
These were a portion of the Growth hacks which organizations or SEO agencies often use to support their deals. A start-up can without much of a stretch apply the equivalent to advertise and develop their business. Growth hacking is a long-term measure. Along these lines, regardless of whether you don’t perceive any strong outcome in the initial not many days, show restraint, since, supposing that you have done it right, they will without a doubt show probably a few outcomes.
Author Bio:
Rajesh Bhimani is the Founder at Skynet Technologies, Website Design and Development Agency. He has 21 years of experience in Technology and Marketing industry. When he isn’t working, you can find him cooking for his family or reading some fiction. You can connect with him on Twitter.
