Finding partners for EU calls, no matter how much time one might have on their hands, can be a Herculean task. The need to find partners at the last minute, could very well be considered impossible! But it is not. Because if you follow the right process, finding those partners can be easier than what one might think!
There are many different reason as to why you might find yourselves without the required number of partners for an EU call. A partner could back down at the last minute. Or you might realize that you need another one to make sure that you will get the call. Whichever the case may be, you are finding yourselves in need of a new partner and here is what you need to do in order to get one!
Step 1
Improve you e-mail marketing strategy: Email marketing is being used by companies and organizations all around the world to send a commercial message to a network of people. It is meant to build trust, loyalty and recognition. By improving its email marketing, an organization has a lot more chances to manage and find a partner at the last minute
Email marketing can be divided into two different categories:
- Newsletters: Every organization that wants to get places and wants to become someone important, needs to make sure that they have a newsletter. That newsletter should always be updated with the latest news of their work. A newsletter can help you find partners or at least contact new potential partners fairly easy. The newsletter is the image of your organization, so the better the newsletter the more chances you have to actually find someone who will be your partner!
So, write very appealing content and send it to all possible partners in your list of contacts! It will not be long before your potential eu partners start to contact you.
- Personalized e-mails: In addition to newsletters, personalized emails can provide your organizations with the ability to create and send emails tailored for each potential partner on your network! Because of the nature of these emails, the sender is able to request the help of other organizations based on the needs and preferences of the receiver as opposed to mass emails of generic content.
When you are looking for partners from all across Europe and sometimes around the world, personalized emails are one of the easiest ways to propose a collaboration an to let them know you need their help and that they could use yours.
Step 2
Social Media: Most people, when they think about social media, they immediately think of Facebook. Yes, Facebook is indeed the most notorious social media platform today. It can be of great help to you in order to find new partners. You can send your call to every group or page that is relevant to what you are doing. And you are bound to get some answers within a few hours!
But do not just focus on Facebook. LinkedIn is very popular among the organizations like yours, as well! It is one of the easiest way, for people and organizations on your field, to communicate with each other. So, by posting on the LinkedIn groups that you and your organization are a part of, you will definitely draw some attention. Finding partners will be a lot easier that way.
By following these three simple steps, you will be able to find partners for your EU calls proposals in no time. Whether we are talking about last minute partners or building a network, these steps do apply and will help you!