Starting a Business in a New Country: How I Did it Right

The stark reality for the organizations operating in the modern economic environment is the need to have an international presence in the current marketplace. There are several reasons to start a business in a new country such as these: Possibly there is a stronger market, a local talent base, or a continuous stream of import-export happenings between the current operational place of your organization and other locations. Whatever might be the reason for the expansion into another country, there are certain things you need to keep in mind. Here are some significant takeaways.

Five things to consider before starting a business in a new country

1. Be aware of the cultural norms

If you do things the way you did in your country, it might not go well with the new office norms. For instance, one of the UK-based managers has reported that their Asian employees tend to avoid asking questions to their managers. They are also more indirect while sharing their concerns and feedback. The European and British teams on the other hand are more likely to do this openly. There are even some differences in the way the British and American members of staff work. The local values always differ; to what extent it depends. It doesn’t matter how large or small the cultural differences are, you need to perform your homework and learn about the possibilities. Please bear in mind that employee motivation is critical.

2. Be aware of the local laws

It is necessary to be aware of the local laws as the consequences otherwise are disastrous especially when you fail to comply. Keep in mind that there is more to it than signing contracts. Law is always similar to a minefield and all things are regulated. Apart from legislation, some countries are more accustomed to long working hours while others are likely to end their days earlier. This can lead to misaligned expectations and miscommunication within remote teams. Therefore, it is a good idea to implement standard expectations across the entire organization regardless of normal working hours.

3. Be aware of the logistics challenges

It is not just about legalities, stigmas, and nuances. When you are working on similar projects across different offices, there are many logistical challenges also. Communication is an issue as it is not as if you are going to a desk and asking for a quick favor. A difference in time zone is an additional problem especially when there is an overlap in the working hours. Timing is the essence when you have a logistical situation on hand. Yet, you need to be flexible and the time difference is going to be a consideration. Having cultural stigmas can be a hindrance in logistical processes.

4. Know the reasons for doing it

The motivation many times for starting a business in a new country is more than usual market considerations. There are certain advantages associated with certain locations and they are integral to the success of your business. You can tap the massive local talent pool but getting the cheapest labor force might not always be the best option. Never concentrate entirely on the amount you can save by opening a business account in the new country. There are several nuances to consider apart from lower wages.

5. Recruit local experts

Many people emphasize the need for having local representation when starting a business in new countries. These local experts can tell you about possible pitfalls and misunderstandings. More significantly, they can guide you about the compliance aspects of a local establishment. This can be in terms of taxes, reporting, and legalities in terms of trade and labor laws. Typically, recruitment is a major challenge and consideration. Expats are a valuable cultural bridge. The locals are aware of the logistics situation as well.


There has been an advent of technology in the work environment. This has made it possible for organizations to work internationally. The global expansion of organizations can lead to a greater evolution of existing technology. You can use tools such as Slack, Google Hangouts, and Zoom to develop an international hiring strategy. You can use the sourcing tools to locate the right candidates while hiring them in your overseas organization.

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