The webinar is one of the most recent technologies used by businesses as a marketing tool. The host prepares a session and invites people to sign up for the live session set for a particular day, date, and time. Any experienced marketer can testify that producing a winning webinar takes more than inviting people to sign up. It involves the preparation of interactive content, timely invitations, and presentation. Recently, webinars have gained popularity with more businesses using them. The following are webinar facts.
Webinars mostly involve B2B
According to a recent study, most webinars involve B2B seminars, with the sector accounting for 61% of all seminars held. Businesses targeting their competitors and succeeding in it is a good way to make large volume sales within a short period.
B2B webinars target company CEOs, marketing managers, and other high-level management teams that can have a significant influence on the company. B2C webinars are not yet common so far, mostly because individual customers are more easily accessed through social media platforms.
Web seminars are on the increase
Since 2010, webinars have been increasing each year. Specifically, B2B webinars have increased from below 1,000 seminars per annum to over 4,000 seminars per annum on a single platform.
There are many platforms providing webinar service solutions which means the total webinars per annum could be averaging above 500,000 per annum. B2B seminars continue to top the list.
Live webinars attract fewer attendants
Most of the live webinars organized by companies attracted a maximum of 50 live attendees. According to the report, any company that manages to get an audience of 50 people during their live seminar is doing very well. No webinar organizer should feel discouraged because they only managed to get that number of attendees.
On-demand webinars are high
Live webinars organizers have a reason to smile, though. Live seminars attract few attendees, mostly because of time restrictions. However, on-demand webinars attract the highest number of attendees.
The percentage of on-demand webinars can outperform live ones by almost 80%. Therefore, it is important to have strong recording equipment and make the seminar available online immediately after the live session.
Registration versus attendance
If 100 attendees to a live seminar registered, only about 40% will attend the live session. The rest will mostly attend the on-demand session or they may never attend after all. If the organizer wants to increase attendees during a live session, they should be proactive in the email reminders and have attractive headlines for the live session.
To boost this, if, for example, you are a study in Germany agency, it would be beneficial you to work on details like what German higher education offers, different programs for international students, work while studying opportunities and other things. The details matter and that’s what you need to target.
23 – The average number of webinars per company per year
Depending on what is best for a particular company, each business that organizes webinars carries out an average of 23 per annum. This number translates to about two webinars per month which can be good enough for a small or medium-sized company. The important factor is to present rich content webinars other than to have 30 or 40 per year.
Advertising and marketing sectors are the worst performers
According to sectors, the leading webinar producer is the software and technology sector, accounting for about 26%. The financial sector follows at 12% and the marketing sector, PR and advertising combined produces 3%.
Best time to hold a live webinar
Although audiences differ with the type of business, engagements, and geographical location, most webinars do better if held between 10 a.m. to 3 p.m. It is upon the host to understand time zone differences and set the webinar at the most convenient time. Some audiences may require special time like late in the evening, on the weekends, or another specific time.
Best day to hold a live webinar
Most attendees register for a live webinar that is taking place on a Thursday. It doesn’t mean that you cannot hold webinars on any other day of the week, but any webinar held between Tuesday and Thursday can attract more attendees than the rest of the days of the week. Beyond the three days, note Thursday takes the greatest attention.
When do people register most
More attendees avoid early signups, with the earliest registrations starting at least seven days to the webinar date. You might get a few registrations two or three weeks away to the D-day, but many will even wait up to three or two days to the seminar. At least one-third of attendees will register on the very webinar day.
Webinars are perfect marketing tools
According to a report, at least 73 percent of marketers say webinars are becoming their best platforms to make sales. The main reason for this is the tactics used to invite people to a webinar. One, the host must prepare a content-rich invitation. Two, they have to invite targeted attendees who are leaders in their companies.
The host sends several reminders before the live webinar day and a thankyou registration note. After the live webinar, on-demand attendees follow, and a further follow-up is done by the host. When all these tactics are combined, they lead to a huge conversion rate.
Originally, webinars were meant to support internal meetings
The webinar developers wanted to provide a platform where companies could hold live meetings with their remote staff. They quickly realized the potential in the software and redeveloped it from a workplace communication tool to a tool that could engage larger audiences outside the specific business.
The larger audience could no longer be called an online meeting but an online seminar. That’s how the name online seminar became web seminar and eventually webinar.
Conclusion
Within the last ten years, the number of businesses using webinars has exponentially grown from a few hundred in 2010 to several hundred thousand in 2020. The exponential growth resulted from the need for a closer interaction with clients to deliver value to them. The potential in this technology is huge, and it’s both educative and interactive. Business people can adopt webinar technology as a means to push sales further to a greater level than before.
Author Bio:
Emily Harrinson works for the highly-reputed essay writing service UK in London. She has been with this writing agency since 2006, and her job is around providing academic assignment help to students from the US and UK. Her hobbies include travelling to offbeat places, reading books and watching sports and music shows. She is a highly positive person and dreams of scaling new heights in her writing career.
