iED announces the completion of the second and forth Gen-Z intellectual outputs. The materialization of these deliverables occurred in the framework of the European project “Gen-Z: Developing competences and opportunities for social media entrepreneurship”.
Gen-Z: Educating Future Entrepreneurs
It is an Erasmus+ project that aims to empower generation Z professionally, by introducing them to social media entrepreneurship. By the term of generation Z, we refer to people of certain age group; in particular, those born after 1995. The people of this particular age group can acknowledge the significance of social media in educational, academic, and professional aspects of life. It is a strategic partnership of 8 organizations, coming from: Great Britain; Portugal; Spain; Greece; Poland; Cyprus; and, Ireland.
For more information about Gen-Z, you can visit the project’s official webpage.
Gen-Z Intellectual Outputs 2 and 4
The project’s second intellectual output is about the development of a training curriculum on social media businesses. It is a training material tested and tailored to meet the needs of future youth social media entrepreneurs. The material is available in 5 languages: English, Greek, Spanish, Portuguese, and Polish. The curriculum content is based on the following chapters:
- Practicing and becoming a proficient user of pertinent platforms.
- Creation of a social media business plan.
- Additional tools that will enhance the performance of social media activity, in terms of content.
- Building the business’ social media influencer marketing and advertising strategy.
- Monetizing and business management.
The outcome of the IO4, is the creation of a digital learning hub, that provides user-friendly access and is free of charge. The virtual platform operates as the database of Gen-Z outcomes. An additional service of the platform, is being the reference point of a community that promotes social media entrepreneurship, through sharing and exchanging ideas, on the subject.
Institute of Entrepreneurship Development is pleased with the Gen-Z intellectual outputs, both in terms of quality and prospects of the results. As social media have become an important promotion tool for business purposes; hence, the project results can function as an educational tool for future entrepreneurs.
