Why is it so important for people to have both digital and social skills nowadays? Nowadays, everyone is using a computer. Basically, having digital and social skills is like having a normal life. 20 or 30 years ago people only needed social skills. If you worked at the company and you needed to attract the customer and convince them to purchase your products all you had to do would be to simply talk to the customer and make sure that, they would be able to understand you completely.
As the seller, it was going to be your responsibility to be able to convince them that your product or service is actually exactly what they need. That is where social skills came in. Nowadays unfortunately due to the fact that people are constantly stuck behind the computer and have no social communication, they are actually lacking social skills that they were supposed to have by default.
At the same time, they are not making sure to evolve and develop the digital skills that will be able to bring them in contact with potential customers and clients. As you can understand the combination of the two can be quite ”deadly”. Try to imagine how amazing it would be for your business if you were able to have the right digital skills to approach customers by advertising your products and then actually be able to talk them through various digital channels and use your social skills to convince them to purchase your product or hire you for your services.
This is supposed to be something of a given. This is supposed to be something that everyone who owns a business out there knows that they should do. However, not everyone does it and those that do not always do it the right way. If you do not have the right experience on digital skills and social skills or the right educational material to teach well thought there is a pretty good chance that you might actually be doing it wrong.
Imagine and advertise for a productive place in every channel, every social media, television, the radio and pretty much everywhere. Everyone sees that particular advertising. However, advertising actually has a mistake in it. Even if the advertising actually gets corrected later on people are still going to remain stuck to that one mistake. In other words, changing the opinion of people regarding the product or service is going to be very, very difficult.
This is how digital skills and social skills work. You have the ability to do it, you can find the appropriate educational material to do it. However, if you do it wrong it is only going to plague your business even more. Promoting and developing digital skills and social skills nowadays is very important for the evolution of the European market. If you want to be a strong stakeholder in the European market you need to make sure that your digital skills and social skills are going to be above the average level. Starting, in theory, is one part. Applying what you learned is another.
You need to do both and with the right assistance, you can. There are multiple European projects being implemented every single year focused on digital skills and social skills. For young people or even older people. You need to find that one European project that will be able to provide you with the best educational material. After all, the importance of digital and social skills is everywhere. Promote yours today.