Sustainable development is a unique strategy of the company’s development which ensures successful long-term existence of the enterprise on the competitive market.

Company’s sustainability is its ability to be attractive on the market in such directions as security (production and ecological), responsibility (social attractiveness of the company for its employees and for the inhabitants of the area where it operates), eco-friendliness (ability to save and recycle the resources).

The main components of the sustainable development

• Integrated system of management which considers the interests of the consumers, suppliers, stockholders, employees and society and ensures sufficient income for the stakeholders and comfortable conditions of work.
• Long-term strategy of the usage of resources which implies recycling, reduction of the consumption of the resources, usage of the renewable resources.
• Partner relations with the authorities on all the levels in matters of social policy, regional development, creation of comfortable conditions for a decent living of the inhabitants.
• Operational efficiency, which can be reached by means of the implementation of the concept of lean manufacturing, Six sigma methodology, Kaizen principles and the PDCA cycle of improvement.

Such a company will be able to win employees loyalty and trust as well as the love and respect of the consumers. It will have a competitive advantage on the market and the support of the society.

The main steps to sustainable development of the business

1. Assessment of the current situation in the company (state of the business).
2. The choice of the standards that will ensure sustainable development.
3. The integration of these standards into the management and processes of the company.
4. Targets setting and the creation of the program of sustainable development.
5. The assessment of targets achievement.
6. The development of the system of assessment of the company’s efficiency.

The reasons to implement the sustainable development

1. Sustainable development ensures the growth of the value of the shares and creates value for the stakeholders.
2. All big corporations do that. The quantity of the companies which provide the reports on sustainable development from the top 100 list created by the Standard & Poor’s company has grown for more that one-third. Around 80% of General Managers consider sustainable development to be of high importance during the crisis and post-crisis periods.
3. Green buildings and production pay off fast.
4. Attraction and retention of the talented employees.
5. It stimulates innovation and as a result the company becomes more efficient and creates high-quality products which meet the latest requirements of the consumers and fashion.
6. The companies which have a plan for sustainable development are more attractive for the investors as they see them as very promising ones.