Till now, a lot of Artificial Intelligence and data analytics have gone into optimizing Google Ads – the $200B+ behemoth that is critical to most companies.
But a new method that adds human intelligence to the equation is driving excellent results for marketers. In this blog post, you will learn about the benefits of using AI + HI (Human Intelligence) to help you create better ads.
Artificial intelligence is the new electricity
Andrew Ng
So without further ado, let’s get started.
What Is Google Ads And How Can It Be Improved With Human Feedback?
Google Ads is an online advertising platform where businesses can pay to display ads to users who search for certain keywords. The ads are usually displayed at the top or bottom of the search results page.
Google Ads can be improved with human feedback to create better ad copy. Ad copy is the text of an ad, and it is one of the most important factors in determining whether or not someone will click on an ad.
Almost 81% of the ad’s performance is decided by the headline of the Google Ad. If your headline is optimized, you are in great shape.
One new method to improve the headline is to present two variations (A and B) of the headline to a panel of users. These users pick between these two options and provide invaluable feedback about their opinions and emotions around the ad.
By incorporating human feedback into your ad copy, you can optimize your ad campaign and improve your ad performance.
The Benefits Of Using Human Feedback To Improve Google Ads
When it comes to Google Ads, incorporating human feedback can help improve your overall results. Here are some benefits of using human feedback to improve your Google Ads campaigns:
1. Increased Accuracy
Human feedback can help improve the accuracy of your Google Ads campaigns. This is because humans can provide insights that machines may not be able to identify, such as the tone of an ad or the overall message it is trying to communicate.
2. Improved Targeting
Human feedback can also help you improve your targeting. This is because humans can provide insights into who your target audience is and what they are looking for. This information can be used to improve your targeting criteria and make sure that your ads are reaching the right people.
3. Better Results
Ultimately, using human feedback to improve your Google Ads campaigns can lead to better results. This is because you will be able to create more effective campaigns that are better targeted and more accurate. This can lead to more clicks, more conversions, and more success for your business.
The Importance Of Using Human Feedback To Improve Google Ads
Google Ads is constantly evolving and improving, but one thing that remains the same is the importance of human feedback.
Daniel Foley, SEO Specialist, says, “No matter how sophisticated the algorithms become, they will never be able to replicate the nuances and context that humans can provide. That’s why it’s so important to get feedback from real people when you’re trying to improve your Google Ads.”
There are a few different ways to get human feedback on your Google Ads. One is to simply ask people you know for their thoughts. This can be friends, family, colleagues, or even strangers. Just show them your ad and ask for their honest opinion.
Another way to get human feedback is to use online tools like Jotform Survey Maker or Poll the People. With this tool, you can create surveys that target specific demographics and then show your ad to people who fit those criteria.
Getting human feedback is essential to improving your Google Ads. Without it, you’re essentially flying blind. So make sure to take advantage of all the different ways to get it!
The Impact Of Human Feedback On Google Ads
When it comes to Google Ads, human feedback can be extremely helpful in making sure that the ads are relevant and effective. By constantly monitoring and tweaking the ads based on feedback, you can ensure that the ads are reaching the right people and that the ads are having the desired effect.
Tasos Vasileiadis, Founder and CEO of JOIST Innovation Park, with virtual offices where you can meet, interact and collaborate with your team from anywhere, adds “Human feedback is especially important when it comes to new features or changes to your ad campaign. By getting feedback from users, you can make sure that the changes are actually improving the experience for users and not causing any problems.”
Overall, human feedback is essential for ensuring that your ads are constantly improving and providing a good user experience. Without feedback, it would be very difficult for you to make sure that the ads are effective and relevant.
How To Get The Most Out Of Human Feedback To Improve Google Ads
Regarding Google Ads, human feedback can be extremely helpful in ensuring your ads are effective. Here are a few tips on how to get the most out of human feedback to improve your Google Ads:
- Make sure you are clear about what you want feedback on. This may seem obvious, but if you don’t know what you’re looking for, you won’t be able to use the feedback effectively.
- Ask specific questions. Again, this may seem obvious, but asking general questions like What do you think of my ad? is not going to give you the specific feedback you need to improve your ad.
- Be open to feedback, even if it’s not what you want to hear. It can be easy to get defensive when you receive feedback, but remember that the goal is to improve your ad, not to defend your ego.
- Use feedback to test different versions of your ad. Once you have some feedback, you can use it to create different versions of your ad and see which one performs better.
By following these tips, you can make sure that you’re getting the most out of human feedback to improve your Google Ads.
The Traps To Avoid When Using Human Feedback To Improve Google Ads
When you’re using human feedback to improve your Google Ads, there are a few traps you’ll want to avoid.
First, ensure you’re only getting feedback from your target audience. If your ad is targeted to a niche audience, be sure to get feedback from people in that niche so that they can understand the benefits of your offer. Getting feedback from random people who don’t know anything about your product won’t do you any good.
Second, be careful of biased feedback. People may be biased based on their own experiences or preconceptions. If you’re getting a lot of feedback from one person that doesn’t match up with what others are saying, take it with a grain of salt.
Finally, be aware that people’s opinions can change. Just because someone gave you positive feedback today doesn’t mean they’ll feel the same way tomorrow. Be sure to get feedback from a variety of people on a regular basis to get the most accurate picture of how your ad campaign is performing.
Bonus Tip
You can use this same technique to understand how users feel about your brand and your brand messages. Asking for human feedback is often used when choosing a brand name or testing specific brand messages.
Conclusion
Artificial intelligence might be the new buzzword, but now the combination of AI + HI (Human Intelligence) is showing excellent results for use cases like optimizing Google Ads. By using this AI + HI combination, you can improve the quality of your ads and deliver more relevant and targeted ads to users. This is a win-win for both you and your users, as it results in a better experience for everyone.
