Is my professional identity connected to my personal identity?

This is indeed an excellent question. You see, nowadays many people actually confuse their professional identity with their personal identity. They believe that the two of them are completely connected. The truth is that, due to the way businesses are evolving nowadays, young people actually make the mistake of believing that, they need their personal identity to be the professional identity they are going to be showing people.

Yes, it is true that, your potential clients and customers need to be able to trust you from the very beginning. However, that does not mean that, you are supposed to show them exactly who you are. The main reason as to why that this is due to the fact that, people always need to see a professional. Basically you need to understand that your professional identity has to be a mix of some very good personal skills as well as some very specific professional skills but you’re going to have to acquire.

You need to understand how to use both of them. Professional identities are basically an act. You can be a person that is 100% polite to your clients and customers but, in your personal life there are certain things that will actually find very annoying. Even if your customers are doing those things, you must not let them know. Now, if you were to use your personal identity , in this particular case you would end up losing the customer.

Being able to separate the two mean that, you are actually going to be able to do your work much better. You need to think about your work as a way to do math. There are specific formulas and specific steps that need to be taken in order for you to be able to solve a math problem. This is exactly how the business works. You need to take things step by step. It’s like sorting an equation.

Your professional identity will, in this particular case, be able to attract customers. You need to be able to tell them exactly what they want to listen. You need to be able to convince them that you can provide them with anything they might need. Now in your personal life this might actually not be very possible. That means that the personal identity would actually not try to convince the customer about this. Your professional identity needs to do that.

It is really easy for you to figure out a way to separate the two. You just need the right educational material that will be able to teach you exactly how you can build a professional identity what kinds of elements were supposed to take from your personal identity and add to the professional one and of course, how you can use the professional identity to attract more customers. There are multiple European projects out there that can help you build a strong professional identity. The way they can help you is to educational material that will be available to you.

Make sure that you will do your research and figure out exactly how we can separate the two and build your professional identity and of course, find the right educational material to provide you with the tools you need to do that.

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Katerina Pouspourika
SEO Manager & Copywriter