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How Start-ups can Contribute to the Sustainable Future of the Greek Society | U-SOLVE

The 2030 Agenda is a plan of objectives, with 17 Sustainable Development Goals (SDGs), aiming at a sustainable future. These SDGs address challenges, in terms of health, inequality, economy, education, and environment. These goals foresee the definition of the clarification context for the needed solutions, which correspond to sustainability achievement.

The Concept of Sustainability

The idea of sustainability is about achieving economic, environmental, and societal balance. Hence, we refer to a society, whose function can be environmentally conscious, through the combination of economic development, and by considerations of social justice among its citizens. Apparently, it is a term that acknowledges the significance of future continuity, and the need for the preservation of environmental resources, by preserving the standards of the quality of living.

Start-ups’ Examples: Towards a Sustainable Future

A crude definition of a start-up is a newly founded company, with restricted financial resources, whose operation relies on providing innovative products and services. Furthermore, there are start-ups applying innovative solutions in their line of production, through approaches that are environmentally friendly. The three start-ups that follow are examples, whose practices embody innovation, profit, and eco-friendly approaches:

  • Kaspien: is a selling point for toddlers and children’s products, that fulfills environmental goals of responsibility. In addition, this marketplace has a strict policy process, in terms of the products’ quality; in particular, regarding the damaging chemical elaboration.
  • Ekocycle: is a start-up company that uses the recycling process’ potentials to the maximum extent. Their procedure involves collecting beverage bottles; proceed to recycling; and, the creation of various kinds of commodities. An example of their products, would be the creation of suits. The creation of a suit corresponds to the use of 20 bottles.
  • Tentree: is a marketplace that eases the selling activity of Worldwide Responsible Accredited Production (WRAP) factories. In order to avoid the environmental damages of shipping, Tentree focuses its product sourcing at a local level. Furthermore, the company’s manifesto foresees planting of more than ten trees, for every item sold, in climatic vulnerable landscapes, around the world.

Institute of Entrepreneurship Development (iED), as the U-SOLVE partner from Greece, acknowledges the importance of a sustainable future; and, is backing up initiatives that promote sustainability, through our participation in European projects of pertinent content.

Through U-SOLVE, iED will be able to support and help young and women entrepreneurs in Greece to materialize their innovative ideas, through the creation of start-ups; and, by taking into account approaches that foster the environment and sustainable development.


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Christina Tziouvara
Project Communication Manager