Search Engine Optimization in writing serves as an additional skill that is beneficial to generate a website or blog’s traffic.

Any content online requires search engine optimization to feature among the top search engine rankings.

SEO writing is about implementing keywords and phrases to improvise a website’s ranking. This technique is a fusion of content creation and SEO strategies.

SEO writing enables the development of web material that adds value for readers and gains prominent visibility in SERP rankings.

This article features recommended tools and techniques that should be followed in SEO writing. We will also go through these tools’ key features and roles in developing high-ranking website content.

Key terms in search engine optimized writing

Before jumping right into typing, there are a few technical terms every SEO writer should be familiar with:

Keywords

Keywords are an essential part of SEO writing. Based on specific words and phrases, writers should write content that gets featured in top google searches.

Keywords are related to the representations or comments typed in the google search bar by the audience.

Various keywords are featured in SEO writing, such as LSI, short-tail, and longtail. Long Tail keywords are a string of 3 to 6 words. For example, ‘best free plagiarism checker’ or ‘How to avoid plagiarism‘.

Search volume

This term defines how many times a keyword is submitted or searched in a search engine. This term describes the trending topics and allows writers to focus accordingly.

Higher search volume means mentioning those specific phrases or words in the website content will attract more traffic. Ultimately, it’ll help the website to rank better in Google indexes.

Keyword difficulty

Keyword difficulty states how challenging it can be to rank a keyword in a search engine. Higher difficulty means there is a ton of content already present about that term. In short, keywords with lower difficulty are easier to rank.

5 recommended tools for SEO writing

Now that we have discussed the critical terms of SEO writing, let’s talk about the tools which can help us to perform these techniques:

1. Grammarly

Before featuring any technical SEO terms, it’s vital to ensure no basic mistakes in our written content. Grammarly provides many reliable and efficient utilities that assist the writer’s unique content.

Grammarly is not just limited to checking grammar which can be perceived from its name, but it also provides a plagiarism checking service.

Moreover, it allows for correcting errors, spelling mistakes, correct tense, and defining the clarity of the content.

Key Features

• Highlights potential grammatical errors and spelling mistakes.
• Perform plagiarism checks from over 16 billion web pages.
• Gives citation suggestions.
• Provides suggestions on vocabulary enhancement.
• Includes extension for browsers and MS Word.

2. Edit Pad

Edit Pad can serve as your online text editor and online notepad, which is straightforward to use. This tool has a clear interface having an identical look and feel as the Microsoft Notepad.

You don’t need to install any designated extension or application to use this editor. Follow the Edit Pad website and simply reach the option to “create a new note.” The responsive interface lets you edit text online. The interface mentions necessary word count and character count, which are beneficial in writing Meta titles and descriptions.

With this simple tool, you can perform various functionalities like checking plagiarism, paraphrasing text, and performing grammar checks. To choose the best paraphrasing tool among those in the market, analyze the pros and cons and their pricing to find the one that fits your organisation’s needs.

The interface mentions necessary word count and character count, which are beneficial in writing Meta titles and descriptions.

Key features

• Converts rich text into plain text.
• Performs grammar and plagiarism checks.
• Features extra functionalities like text summarizer.
• Allows to save/download files.
•  Offers password protection.

3. Google Keyword Planner

Keyword Planner by Google Ads is the ultimate tool for finding the building block of your optimized content. SEO writers can use Google Keyword Planner to explore trending ideas and research keywords.

This tool gives you an idea of your online competition and the kind of words or phrases you should mention in your content.

Using relevant keywords in your content would grab more traffic on your webpage.

Key Features

• Free to use from any Google Account.
• Graphical representation of Monthly searches.
• It helps to identify ranking keywords.
• Clearly states new competition on your keyword.
• It helps to identify keyword types and volume.

4. Google Search Console

Google offers various tools that can help improve the performance of a website to appear in Google Search Results.

The Google Search Console measures the search traffic based on the quality of its content. It also allows suggestions to fix various issues to increase a website’s performance.

This tool can come in handy for SEO writers to analyze and monitor the site’s performance, as Google Search Console tells you about the specific keywords which are helping to rank your website.

You can also monitor clicks and impressions your website gets in search results.

Key Features

• Helps to monitor and resolve errors.
• Identifies keywords that help to rank your webpage.
• It helps to improve the site’s loading performance.
• Detects security issues like malware or hacking on the website.
• Scores site performance based on competitors and content of web pages.

5. Surfer SEO

The best Search Engine Optimization analysis can be performed using Surfer SEO.

This tool is a real treat for SEO writers as it offers a better understanding of relevant phrases and words used on competitors’ websites.

SEO writers can upload their content on the website to get a performance score defining the quality and density of keywords.

Surfer SEO also performs analysis of top-ranking keywords on Google and suggests relevant phrases to improve content ranking.

Features

• Evaluate 500+ SEO factors in one analysis.
• Comparison feature with competitor’s website content.
• Provides a performance score for your website.
• Suggests targeted keywords and phrases from top rankings of Google.
• Offers optimization services in various languages.

Conclusion

Online blogs and websites have a sense of competition due to the extensiveness of information available online.

Besides providing factual and unique information through content, focusing on the factors that allow content to feature among search results is necessary.

Using relevant tools and techniques can assist writers in creating quality content that generates better traffic for a blog or website. Like proofreading written content, it is beneficial to analyze your website using SEO tools.